No hope exists outside our minds, unless it’s a pretty girl with a name Hope. Hope is a work of neurotransmitters transmitting signals from a neuron to a target cell across a synapse. And it all happens inside the fatty matter of brain. It’s surprising how humans can even partially comprehend what’s real and what’s not, since the brain is so alone in that bone castle of skull.
That said, if a human did fully comprehend reality, she would give up before she could start anything. Like the recent article in The New Yorker stated, she must enter any enterprise fully delusional and full of hope.
Thus, I started “Rocks In My Pockets” without complete grasp of the feature film business. Not the raising money part – I had vague ideas about that, and what I didn’t know I sort of learned on the go. It’s the selling part that is clouded from my sights.
We rushed to get “Rocks” in submission shape for May 31st Toronto International Film Festival deadline. Two months later we can safely assume we didn’t get in – the official announcement for the program we aimed at (Midnight Madness) is tomorrow, but normally accepted filmmakers are invited at least a week before official announcement. We haven’t heard from TIFF.
One can speculate why is that and how is this (is the film so bad? are there too many submissions for the festival programmers to watch?) but one can waste a lot of time pondering on things that are out of her control. In the black and white binary world the feedback is simple: accepted or not accepted.
With clear eyes we saw this non-acceptance a week ago. We turned around and used the loss of delivery pressure to make some major cuts in “Rocks” – we cut 5 minutes from the beginning of the film that I always felt hindered the story rather than advanced it.
Still, making the film slightly better doesn’t save the day. Getting accepted in a major festival would have been a stamp of approval, it would have made a better sales pitch when the time comes to sell the film. Maybe eventually it won’t be important, but we don’t know it yet.
So, what does the brain do when neurotransmitters encounter a feedback from the reality outside the skull? It stops transmitting, regroups and finds another target cell.
Time for plan B.